Advances in National Brand and Private Label Marketing

Full text!
Format:
e-book
Title:
Advances in National Brand and Private Label Marketing
Author:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Sethuraman, Raj
Language:
English
Publisher:
Springer International Publishing 2015
ISBN:
3-319-20181-6
3-319-20182-4
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