Electronic Word of Mouth (eWOM) in the Marketing Context

Type:

e-book

Titel:

Electronic Word of Mouth (eWOM) in the Marketing Context

Auteur:

Ismagilova, Elvira; Dwivedi, Yogesh K.; Slade, Emma; Williams, Michael D.; Dwivedi, Yogesh K.; Slade, Emma; Williams, Michael D.

Taal:

Engels

Uitgever:

Springer International Publishing 2017

ISBN:

3-319-52458-5
3-319-52459-3

Permalink:

http://bibtest.howest.be/catalog/ebk03:3710000001065028