Electronic Word of Mouth (eWOM) in the Marketing Context - bib.howest.be

Electronic Word of Mouth (eWOM) in the Marketing Context

Format:: e-book
Title:: Electronic Word of Mouth (eWOM) in the Marketing Context
Author:: Ismagilova, Elvira; Dwivedi, Yogesh K.; Slade, Emma; Williams, Michael D.; Dwivedi, Yogesh K.; Slade, Emma; Williams, Michael D.
Language:: English
Publisher:: Springer International Publishing 2017
ISBN:: 3-319-52458-5
3-319-52459-3
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