Online Brand Communities

Full text!
Format:
e-book
Title:
Online Brand Communities
Author:
Martínez-López; Aguilar, Rocio; Aguilar-Illescas, Rocio; Anaya, Rafael; Anaya-Sánchez, Rafael; Molinillo, Sebastián
Language:
English
Publisher:
Springer International Publishing 2016
ISBN:
3-319-24824-3
3-319-24826-X
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