Identity-Based Brand Management

Full text!
Format:
e-book
Title:
Identity-Based Brand Management
Author:
Burmann; Halaszovich, Tilo; Riley, Nicola-Maria; Schade, Michael
Language:
English
Publisher:
Springer Fachmedien Wiesbaden 2017
ISBN:
3-658-13560-3
3-658-13561-1
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