Advances in National Brand and Private Label Marketing

Full text!
Format:
e-book
Title:
Advances in National Brand and Private Label Marketing
Author:
Martínez-López; Chernev, Alexander; Gázquez-Abad, Juan Carlos
Language:
English
Publisher:
Springer International Publishing 2018
ISBN:
3-319-92083-9
3-319-92084-7
Permalink:
http://bibtest.howest.be/catalog/ebk03:4100000004243998?locale=en