Advances in National Brand and Private Label Marketing

Full text!
Format:
e-book
Title:
Advances in National Brand and Private Label Marketing
Author:
Martínez-López; Gázquez-Abad, Juan Carlos; Roggeveen, Anne
Language:
English
Publisher:
Springer International Publishing 2019
ISBN:
3-030-18910-4
3-030-18911-2
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