Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Full text!
Format:
e-book
Title:
Digital and Social Media Marketing: Emerging Applications and Theoretical Development
Author:
Rana; Dey, Bidit; Dwivedi, Yogesh K.; Gutierrez, Anabel; Kizgin, Hatice; Sahu, Ganesh P.; Singh, Nitish; Slade, Emma L.
Language:
English
Publisher:
Springer International Publishing 2020
ISBN:
3-030-24373-7
3-030-24374-5
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