User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services

Format:: e-book
Title:: User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
Author:: van de Sand; Frison, Anna-Katharina; Holl, Katharina; Riener, Andreas; Zotz, Pamela
Language:: English
Publisher:: Springer International Publishing 2020
ISBN:: 3-030-29867-1
3-030-29868-X
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