Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Full text!- Type:
- e-book
- Titel:
- Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
- Taal:
- Engels
- Uitgever:
- Springer Fachmedien Wiesbaden 2021
- ISBN:
- 3-658-35149-7
3-658-35150-0 - Permalink:
- http://bibtest.howest.be/catalog/ebk03:4100000011995622
