Marketing Management : Past, Present and Future

Full text!
Format:
e-book
Title:
Marketing Management : Past, Present and Future
Author:
Czinkota, Michael R.; Kotabe, Masaaki; Shams, S. M. Riad; Vrontis, Demetris
Language:
English
Publisher:
Springer International Publishing 2021
ISBN:
3-030-66915-7
3-030-66916-5
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