From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Full text!
Type:
e-book
Titel:
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Auteur:
Maria Pilar Martinez-Ruiz; Monica Gomez-Suarez; Ana Isabel Jimenez-Zarco; Alicia Izquierdo-Yusta
Taal:
Engels
Uitgever:
Frontiers Media SA 2018
ISBN:
2-88945-412-6
Permalink:
http://bibtest.howest.be/catalog/ebk03:4920000000094239