Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?

Full text!
Type:
e-book
Titel:
Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?
Auteur:
Crass,Dirk; Schwiebacher,Franz
Taal:
Engels
Uitgever:
Mannheim ZEW 2013
Permalink:
http://bibtest.howest.be/catalog/ebk03:9870000000000614