Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?

Full text!
Format:
e-book
Title:
Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?
Author:
Crass,Dirk; Schwiebacher,Franz
Language:
English
Publisher:
Mannheim ZEW 2013
Permalink:
http://bibtest.howest.be/catalog/ebk03:9870000000000614?locale=en