Principles of marketing.

Format:: book
Title:: Principles of marketing.
Author:: Kotler, Philip; Armstrong, Gary M.; Saunders, John A.; Wong, Veronica
Year:: 2001
Language:: English
Publisher:: Essex : Prentice Hall, Cop. 2001
Description:: 856 p. : ill.
Note:: Met index
Call number:: SJS.BOEK.369.1.KOTL.01 (SJS)
ISBN:: 0273646621
Subject:: Consumentengedrag
Logistiek management
Marketing
Prijsbeleid
Productbeleid
Public relations
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