Creativity in public relations

Type:
boek
Titel:
Creativity in public relations
Auteur:
Green, Andy
Jaar:
2007
URL:
http://books.google.com/books?id=ui8NDvTmri4C&hl=nl (Howest) Google Books
Taal:
Engels
Uitgever:
London : Kogan Page, 2007
Paginering:
XII, 244 p.
Plaatsnummer:
SQR.091 GREE 08 (Luipaardstraat Kortrijk)
ISBN:
9780749448233
Onderwerp:
Creatief denken
Creativiteit
Public relations
Samenvatting:
1. A definition of 'creativity' 2. Creativity: some myths debunked 3. How you think in 'boxes' 4. The creative process 5. Green Light thinking: creative techniques 6. Green Light thinking: brainstorming 7. Creativity - the consultation tool 8. Red Light thinking: the evaluation of ideas 9. Creativity is not just for photocalls 10. Obstacles to creativity 11. You are never more than 12 feet from an opportunity 12. The 'creative diamond' 13. The creative individual 14. Creating a creative culture 15. The ethics of creativity: lies, damned lies 16. The future of creativity 17. Award ceremony 18. Interested in finding out more?
Permalink:
http://bibtest.howest.be/catalog/hws01:001928849