New strategies for reputation management : gaining control of issues, crises and corporate social responsibility.
- Type:
- boek
- Titel:
- New strategies for reputation management : gaining control of issues, crises and corporate social responsibility.
- Jaar:
- 2008
- URL:
- https://books.google.be/books?id=pg8newAFM1kC (Howest) Google Books
- Taal:
- Engels
- Uitgever:
- London : Kogan Page, 2008
- Paginering:
- VI, 176 p.
- Plaatsnummer:
- PENTA.369.19 GRIFF 08 (PENTA)
- ISBN:
- 9780749450076
- Onderwerp:
- Bedrijfsimago
Crisiscommunicatie - Samenvatting:
- Introduction; Reputation management today; The corporation under fire; Regaining the reputation initiative; Crisis management - leadership in a tried and tested system; Issues management - shaping the agenda; Social responsibility - your initiatives on your initiative; Turning the corner - the corporation on the couch
- Permalink:
- http://bibtest.howest.be/catalog/hws01:001928852
