The trend forecaster's handbook.

Type:
boek
Titel:
The trend forecaster's handbook.
Auteur:
Raymond, Martin
Jaar:
2010
Taal:
Engels
Uitgever:
London : Laurence King, 2010
Paginering:
216 p. : ill.
Plaatsnummer:
PENTA.754 RAYM 10 (PENTA)
ISBN:
9781856697026
Onderwerp:
Design ; forcasting
Samenvatting:
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
Permalink:
http://bibtest.howest.be/catalog/hws01:001931359