Business without borders : a strategic guide to global marketing.

Type:
boek
Titel:
Business without borders : a strategic guide to global marketing.
Auteur:
DePalma, Donald A.
Jaar:
2002
Taal:
Engels
Uitgever:
New York : Wiley, 2002
Paginering:
XX, 267 p. : ill.
Plaatsnummer:
GKG.STUD.658 DEPA 02 (Graaf Karel de Goedelaan Kortrijk)
ISBN:
9780471204695
Samenvatting:
Ch. 1 Discovering the Eighth Continent Ch. 2 Great Expectations for Global Markets Ch. 3 Navigating the Global JourneyCh. 4 Deciding Which Markets Matter Ch. 5 The Laws of the Eighth Continent
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http://bibtest.howest.be/catalog/hws01:001932809