Digital business and e-commerce management : strategy, implementation and practice

Format:
book
Title:
Digital business and e-commerce management : strategy, implementation and practice
Author:
Chaffey, Dave
Year:
2015
Language:
English
Publisher:
Harlow : Pearson Education Limited, 2015
Description:
XXXI, 680 p.: ill.
Note:
Previous edition: 2011.
Call number:
PENTA.369.3 CHAF 15 (PENTA)
ISBN:
9780273786542
Subject:
Business enterprises Computer networks
E-commerce
Electronic commerce
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