The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more

Format:
book
Title:
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
Author:
Bodnar, Kipp; Cohen, Jeffrey L.
Year:
2012
Language:
English
Publisher:
Hoboken, N.J. : Wiley, 2012
Description:
XIX, 218 p. : ill. ; 24 cm.
Call number:
PENTA.369.1 BODN 12 (PENTA)
ISBN:
9781118167762
Subject:
Internet marketing
Social media Economic aspects
Online social networks Economic aspects
Social media B2B
Summary:
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.
Permalink:
http://bibtest.howest.be/catalog/hws01:002224029?locale=en