Trend-Driven Innovation : beat Accelerating Customer Expectations

Format:

book

Title:

Trend-Driven Innovation : beat Accelerating Customer Expectations

Author:

Luthy, Maxwell; Mason, Henry; Mattin, David

Year:

2015

Language:

English

Publisher:

New Jersey : John Wiley & Sons, 2015

Description:

336 p.: ill.

Call number:

PENTA.305.1 MASO 15 (PENTA)

ISBN:

9781119076315

Subject:

Organisaties Innovatie
Organisaties Trends

Summary:

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

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