Platform revolution : how networked markets are transforming the economy - and how to make them work for you

Format:
book
Title:
Platform revolution : how networked markets are transforming the economy - and how to make them work for you
Author:
Parker, Geoffrey G.; Van Alstyne, Marshall; Choudary, Sangeet Paul
Year:
2016
Language:
English
Publisher:
New York : W.W. Norton & Co., 2016
Description:
XIII, 336 p. : ill. ; 25 cm.
Call number:
PENTA.309 PARK 16 (PENTA)
ISBN:
9780393249132
Subject:
Internet marketing
Information technology Management
Technological innovations Management
Organizational effectiveness
Organizational change
Strategic planning
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