Overcrowded : designing meaningful products in a world awash with ideas
- Format:
- book
- Title:
- Overcrowded : designing meaningful products in a world awash with ideas
- Year:
- 2016
- Language:
- English
- Publisher:
- Cambridge : MIT Press, 2016
- Description:
- 246 p. : ill.
- Call number:
- PENTA.770.6 VERG 2016 (PENTA)
- ISBN:
- 9780262035361
- Subject:
- New products
Product design
Design Thinking
Design - Summary:
- The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:002337094?locale=en
