The power of visual storytelling : how to use visuals, videos, and social media to market your brand

Format:
book
Title:
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Author:
Walter, Ekaterina; Gioglio, Jessica
Year:
2014
Language:
English
Publisher:
New York : McGraw-Hill, 2014
Description:
X, 221 p.: ill.
Call number:
PENTA.369.1 WALT 14 (PENTA)
ISBN:
9780071823937
007182393X
Subject:
Viral marketing
Internet marketing
Summary:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
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