Consumer behaviour : a European perspective
- Format:
- book
- Title:
- Consumer behaviour : a European perspective
- Year:
- 2016
- Language:
- English
- Publisher:
- Harlow : Pearson, 2016
- Description:
- XXV, 706 p.: ill.
- Note:
- Revised edition of Consumer behaviour, 2013.
- Call number:
- PENTA.369.1 SOLO 16 (PENTA)
- ISBN:
- 9781292116723
- Subject:
- Consumer behavior
- Summary:
- Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:002342052?locale=en
