The experience economy

Type:
boek
Titel:
The experience economy
Auteur:
Pine, B. Joseph; Gilmore, James H.
Jaar:
2011
Taal:
Engels
Uitgever:
Boston (Mass.) : Harvard Business Review Press, 2011
Paginering:
XXVII, 359 p. : ill. ; 21 cm.
Nota:
Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
Plaatsnummer:
PENTA.340.8 PINE 11 (PENTA)
ISBN:
9781422161975
1422161978
Onderwerp:
Customer services
Diversification in industry
Economie ; toekomst
Marketing
Product management
Permalink:
http://bibtest.howest.be/catalog/hws01:002517025