The experience economy

Format:
book
Title:
The experience economy
Author:
Pine, B. Joseph; Gilmore, James H.
Year:
2011
Language:
English
Publisher:
Boston (Mass.) : Harvard Business Review Press, 2011
Description:
XXVII, 359 p. : ill. ; 21 cm.
Note:
Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
Call number:
PENTA.340.8 PINE 11 (PENTA)
ISBN:
9781422161975
1422161978
Subject:
Customer services
Diversification in industry
Economie ; toekomst
Marketing
Product management
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