Low-budget marketing in gaming industry : what is the effect of the perceived investment in a marketing tool on the attitude towards a AAA game?

Type:

eindwerk

Titel:

Low-budget marketing in gaming industry : what is the effect of the perceived investment in a marketing tool on the attitude towards a AAA game?

Auteur:

Geerts, Laura; Hogeschool West-Vlaanderen.Departement Professionele Bachelors Brugge (Rijselstraat)

Jaar:

2016

Taal:

Onbepaald

Uitgever:

Brugge : Howest, Departement Professionele Bachelors, 2016

Paginering:

51 p.

Plaatsnummer:

SJS.BACHELORPROEF.BM.MK.2016/2 (SJS)

Samenvatting:

Eindwerk Bedrijfsmanagement - entertainment marketing

Permalink:

http://bibtest.howest.be/catalog/hws01:002517428