Automated 1-2-1 Communication

Type:
boek
Titel:
Automated 1-2-1 Communication
Auteur:
Araujo, Theo; ter Hoeven, Claartje; van Zoonen, Ward
Jaar:
2019
Taal:
Engels
Uitgever:
Amsterdam : SWOCC, 2019
Paginering:
V, 82 p.
Plaatsnummer:
SQR.369.1 SWOCC 19 (Luipaardstraat Kortrijk)
ISBN:
9789076802770
Onderwerp:
consumentengedrag ; digitale veranderingen
merken ; communicatie
Samenvatting:
The move towards digital communication environments over the past decades has changed the way consumers and brands interact with each other. The research combines key findings from earlier academic research with insights garnered from organisations working with and consumer perspectives about this technology. This book aims t o shed light on how brands can make strategic use of automated 1-2-1 communication, with a focus on conversational agents. in addition, it hightlights the importance of the communication professional in the implementation process and beyond. To assist communication professionals in this process the authors have created a checklist.
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