Digital innovation and entrepreneurship
- Format:
- book
- Title:
- Digital innovation and entrepreneurship
- Year:
- 2018
- Language:
- English
- Publisher:
- Cambridge : Cambridge university press, 2018
- Description:
- XV, 456 p.
- Call number:
- PENTA.360.8 WHIT 18 (PENTA)
- ISBN:
- 9781108454940
- Subject:
- Ondernemen ; innovatie
- Summary:
- The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:002857970?locale=en
