Principes van marketing : de Europese editie

Format:
book
Title:
Principes van marketing : de Europese editie
Author:
Kotler, Philip; Amstrong, Gary; Saunders, John A.
Year:
1997
Language:
Dutch
Publisher:
Schoonhoven : Academic Service, 1997
Description:
XXI, 754 p.
Call number:
SJS.BOEK.369.1 (SJS)
SJS.BOEK.369.1 (SJS)
ISBN:
9052612226
Subject:
Consumentengedrag
Logistiek management
Marketing
Prijsbeleid
Productbeleid
Public relations
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