The lovemarks effect : winning in the consumer revolution.

Format:

book

Title:

The lovemarks effect : winning in the consumer revolution.

Author:

Cassano, Silvano; Downer, Roger; Roberts, Kevin

Year:

2006

Language:

English

Publisher:

New York : powerHouse, cop. 2006

Description:

272 p. : ill.

Call number:

PENTA.369.1 ROBE 06 (PENTA)

ISBN:

9781576872673

Subject:

Consumentengedrag
Marketing
Merken
Merkenbeleid

Summary:

Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.

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