Business model generation : a handbook for visionaries, game changers, and challengers
- Format:
- book
- Title:
- Business model generation : a handbook for visionaries, game changers, and challengers
- Year:
- 2010
- Language:
- English
- Publisher:
- Hoboken, NJ : Wiley, 2010
- Description:
- 278 p. : ill. (some col.) ; 19 x 24 cm.
- Call number:
- PENTA.366.1 OSTE 10 (PENTA)PENTA.366.1 OSTE 10 (PENTA)
- ISBN:
- 9780470876411
- Subject:
- Business planning
Innovationsmanagement
New business enterprises
Social Sciences and Humanities. Management studies, Business Administration, Organizational Science Organization Science
Strategic planning - Summary:
- Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models., 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
- Permalink:
- http://bibtest.howest.be/catalog/hws01:003536251?locale=en
