Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Type:

boek

Titel:

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Auteur:

Kim, W. Chan; Mauborgne, Renée

Jaar:

2015

Taal:

Engels

Uitgever:

Boston (Mass.) : Harvard Business Review Press, 2015

Paginering:

XXVIII, 287 p.: ill.

Plaatsnummer:

PENTA.372 CHAN 15 (PENTA)

PENTA.372 CHAN 15 (PENTA)

ISBN:

9781625274496

Permalink:

http://bibtest.howest.be/catalog/hws01:003536286