Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Format:
book
Title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Author:
Kim, W. Chan; Mauborgne, Renée
Year:
2015
Language:
English
Publisher:
Boston (Mass.) : Harvard Business Review Press, 2015
Description:
XXVIII, 287 p.: ill.
Call number:
PENTA.372 CHAN 15 (PENTA)
PENTA.372 CHAN 15 (PENTA)
ISBN:
9781625274496
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