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1. The analytical marketer : how to transform your marketing organization
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Author:
Sweetwood, Adele
Publisher:
Boston (Mass.) : Harvard Business Review Press, 2016
Year:
2016
Format:
book
2. Platform revolution : how networked markets are transforming the economy - and how to make them work for you
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Author:
Parker, Geoffrey G.; Van Alstyne, Marshall; Choudary, Sangeet Paul
Publisher:
New York : W.W. Norton & Co., 2016
Year:
2016
Format:
book