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1. Business model generation : a handbook for visionaries, game changers, and challengers
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Author:
Osterwalder, Alexander; Pigneur, Yves
Publisher:
Hoboken, NJ : Wiley, 2010
Year:
2010
Format:
book
2. Value proposition design : how to create products and services customers want
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Author:
Osterwalder, Alexander; Bernarda, Gregory; Pigneur, Yves; Smith, Alan
Publisher:
Hoboken, N.J. : John Wiley & Sons, 2014
Year:
2014
Format:
book