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1. Lifestyle brands : a guide to aspirational marketing
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Author:
Saviolo, Stefania; Marazza, Antonio
Publisher:
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Year:
2013
Format:
book
2. The experience economy
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Author:
Pine, B. Joseph; Gilmore, James H.
Publisher:
Boston (Mass.) : Harvard Business Review Press, 2011
Year:
2011
Format:
book