Theory of the Marketing Firm : Responding to the Imperatives of Consumer-Orientation

Full text!
Type:
e-book
Titel:
Theory of the Marketing Firm : Responding to the Imperatives of Consumer-Orientation
Auteur:
Foxall, Gordon R.
Taal:
Engels
Uitgever:
Cham Springer International Publishing AG 2021
ISBN:
3-030-86105-8
3-030-86106-6
Permalink:
http://bibtest.howest.be/catalog/ebk03:19410530800041