Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging Them for Sales

Full text!
Type:
e-book
Titel:
Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging Them for Sales
Auteur:
Briesemeister, Benny B.; Selmer, Werner Klaus
Taal:
Engels
Uitgever:
Wiesbaden Springer Fachmedien Wiesbaden GmbH 2022
ISBN:
3-658-35184-5
3-658-35185-3
Permalink:
http://bibtest.howest.be/catalog/ebk03:20443686800041