Green Branding : Basics, Success Factors and Instruments for Sustainable Brand and Innovation Management

Full text!
Type:
e-book
Titel:
Green Branding : Basics, Success Factors and Instruments for Sustainable Brand and Innovation Management
Auteur:
Errichiello, Oliver.; Zschiesche, Arnd
Taal:
Engels
Uitgever:
Wiesbaden Springer Fachmedien Wiesbaden GmbH 2022
ISBN:
3-658-36059-3
3-658-36060-7
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