Digital Marketing Strategies for Value Co-Creation : Models and Approaches for Online Brand Communities

Full text!
Type:
e-book
Titel:
Digital Marketing Strategies for Value Co-Creation : Models and Approaches for Online Brand Communities
Auteur:
Ozuem, Wilson.; Willis, Michelle
Taal:
Engels
Uitgever:
Cham Springer International Publishing AG 2022
ISBN:
3-030-94443-3
3-030-94444-1
Permalink:
http://bibtest.howest.be/catalog/ebk03:21418406200041