Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

Full text!
Type:
e-book
Titel:
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Auteur:
Magnani, Giovanna.
Taal:
Engels
Uitgever:
Cham Springer International Publishing AG 2022
ISBN:
3-031-04831-8
3-031-04832-6
Permalink:
http://bibtest.howest.be/catalog/ebk03:24097296700041