Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Type:

e-book

Titel:

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Auteur:

Vecchiato, Giovanni; Vecchiato; Cherubino, Patrizia; Babiloni, Fabio; Trettel, Arianna

Taal:

Engels

Uitgever:

Springer Berlin Heidelberg 2013

ISBN:

3-642-38063-8
3-642-43676-5
3-642-38064-6

Permalink:

http://bibtest.howest.be/catalog/ebk03:2670000000371181