Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

Full text!
Type:
e-book
Titel:
Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
Auteur:
Sutherland, Karen E.; Barker, Richie
Taal:
Engels
Uitgever:
Singapore Palgrave Macmillan 2023
ISBN:
981-9940-00-1
981-9940-01-X
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