Digital Advertising in the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey

Full text!
Type:
e-book
Titel:
Digital Advertising in the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey
Auteur:
Schwarz-Musch, Alexander.; Guetz, Bernhard; Tauchhammer, Alexander
Taal:
Engels
Uitgever:
Wiesbaden Springer 2025
ISBN:
3-658-47099-2
3-658-47100-X
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