Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Full text!
Type:
e-book
Titel:
Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Auteur:
Thomas Hörner
Taal:
Engels
Uitgever:
Springer Nature 2023
ISBN:
3-658-40550-3
3-658-40551-1
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http://bibtest.howest.be/catalog/ebk03:5700000000345842