Strategic management and competitive advantage : concept and cases.

Type:
boek
Titel:
Strategic management and competitive advantage : concept and cases.
Auteur:
Barney, Jay B.; Hesterly, William S.
Jaar:
2006
Taal:
Engels
Uitgever:
Upper Saddle River : Pearson, 2006
Paginering:
XVI, 368 p. : ill.
Plaatsnummer:
GKG.HD30.28 BARN 2006 (Graaf Karel de Goedelaan Kortrijk)
ISBN:
9780131542747
Onderwerp:
Bedrijfsorganisatie
Samenvatting:
PART ONE- The Tools of Strategic Analysis Chapter 1 What Is Strategy and the Strategic Management Process? Chapter 2 Evaluating a Firm's External Environment Chapter 3 Evaluating a Firm's Internal Capabilities Cases- Roadway Express; Apple iTunes; Michelin and the Global Tire Industry; Wal-Mart Stores, Inc.; Harlequin Enterprises PART TWO- Business Level Strategies Chapter 4 Cost Leadership Chapter 5 Product Differentiation Cases- British Motorcycle Industry; JetBlue; Kodak; Levi's; Nike, Inc. PART THREE- Corporate Strategies Chapter 6 Vertical Integration Chapter 7 Corporate Diversification Chapter 8 Organizing to Implement Corporate Diversification Chapter 9 Strategic Alliances Chapter 10 Mergers and Acquisitions Cases- Nucleon, Inc.; LVMH; Ben & Jerry's- Japan;Ebay; The Tale of Eloise and Abelard; Extending the Easy Business Model; Lego; SwissAir; Newell Company; Saatchi & Saatchi; Cooper Industries
Permalink:
http://bibtest.howest.be/catalog/hws01:001928301