International marketing and export management.

Type:
boek
Titel:
International marketing and export management.
Auteur:
Albaum, Gerald S.; Duerr, Edwin
Jaar:
2008
Taal:
Engels
Uitgever:
New York : Prentice Hall, 2008
Paginering:
XXVI, 706 p.
Plaatsnummer:
SJS.BOEK.369.1 INTE (Sint-Jorisstraat Brugge)
SJS.BOEK.369.1 INTE (Sint-Jorisstraat Brugge)
ISBN:
9780273713876
Onderwerp:
Export
Internationale marketing
Samenvatting:
Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 - Export Market Selection: Definition and Strategies Chapter 5 - Information for International Market(ing) Decisions Chapter 6 - Market Entry Strategies Chapter 7 - Export Entry Modes Chapter 8 - Nonexport Entry Modes Chapter 9 - Product Decisions Chapter 10 - Pricing Decisions Chapter 11 - Financing and Methods of Payment Chapter 12 - Promotion and Marketing Communication Chapter 13 - Handling Export Orders and Supply Chain Management Chapter 14 - Organization of International Marketing Activities
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http://bibtest.howest.be/catalog/hws01:001928731