International marketing and export management.
- Type:
- boek
- Titel:
- International marketing and export management.
- Jaar:
- 2008
- Taal:
- Engels
- Uitgever:
- New York : Prentice Hall, 2008
- Paginering:
- XXVI, 706 p.
- Plaatsnummer:
- SJS.BOEK.369.1.INTE (SJS)SJS.BOEK.369.1.INTE (SJS)
- ISBN:
- 9780273713876
- Onderwerp:
- Export
Internationale marketing - Samenvatting:
- Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 - Export Market Selection: Definition and Strategies Chapter 5 - Information for International Market(ing) Decisions Chapter 6 - Market Entry Strategies Chapter 7 - Export Entry Modes Chapter 8 - Nonexport Entry Modes Chapter 9 - Product Decisions Chapter 10 - Pricing Decisions Chapter 11 - Financing and Methods of Payment Chapter 12 - Promotion and Marketing Communication Chapter 13 - Handling Export Orders and Supply Chain Management Chapter 14 - Organization of International Marketing Activities
- Permalink:
- http://bibtest.howest.be/catalog/hws01:001928731
